3 Things You Need To Sell Anything To Anyone

Sales is an essential skill to have for anyone and everyone. Whether you're selling a product to a customer or bedtime to your daughter, you need to know how to persuade to get by in life.

As such, there are thousands and thousands of courses, books, videos, tutorials out there to help you learn to sell. 

Some have provided ground breaking techniques that have lasted decades with no sign of dying out. An example being How To Win Friends An Influence People.

But another famous sales technique is from someone slightly more controversial - Jordan Belfort.

Many of you, including me, would have heard of him from the hit film The Wolf Of Wall Street.

And although his lifestyle choices is not something I can endorse, there's definitely something we can learn from someone who managed to turn millions of people into some of the most persuasive salesmen of all time.

His method 'Straight Line Selling' is taught across the world and has been condensed into the book Way of the Wolf: Straight line selling: Master the art of persuasion, influence, and success.

It relies on the premise that the customer needs 3 things to be sold to. Certainty of:

• your product

• you

• your company

In that order. And it makes sense...

If you aren't certain that you're not being swindled by a sleazy salesperson, then you won't buy from them. The same goes for if you think the company they work for is unethical or unreliable. And you won't even get that far if you think the product isn't worth your time or money.

So that should be your main priority when trying to sell to anyone - trying to increase their certainty of your product, yourself and your company.

Obviously there are lot more techniques to focus on as well, such as building rapport and creating a sense of urgency, but that's where your ultimate goal should lie.